Profits before public approval
Nike wants your money, not your approval

It has been 17 days since Nike launched its ad featuring Colin Kaepernick, and the company must already be running out of bags to hold all its extra cash. Nike […]

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The Big Sky beginnings
It is finally time for Idaho’s anticipated return to the Big Sky Skyconfrence

With Idaho’s Big Sky return days away, the Vandals look to kick off their welcome home party with a crucial conference win this weekend. The Vandals will travel to take […]

Tweets of the Week: 9-16-18

Ellen Boatman @EllenBoatman This #VandalFootball momma is proud of the #VandalFootball Specialists! Nice job, @Idaho_bombsquad bomb! #TheBrand #GoVandals Idaho special teams leads all of the FCS in net punting yards […]

Burning shoes, bridges and logic
Nike campaign can help us examine what’s wrong with the Kaepernick debate

The video is about two minutes long. It begins with a voiceover and a menagerie of shots taking stock of athletes who haven’t yet reached their full potential. The narrator […]