Along with college comes coffee for many students. Coffee generates a profit, and with that profit is increased revenue and a boost in the economy.
The recently opened full-service Starbucks in the VandalStore is the first step to launching that cycle.
Not only will the new shop offer another option for coffee, but it also includes different beverages and food, and will stay open longer than other places on campus. The latest addition to the VandalStore doesn’t only appeal to students, but to alumni who might be looking for a warm cup of joe.
During the weekends — when most alumni are on campus — places like Joe’s Café in the Student Union Building or Einstein Bros. in the Idaho Commons aren’t open. By providing people who visit the VandalStore with a conveniently located coffee shop, the University of Idaho is ultimately generating more money.
Some could argue that UI should have kept it local, but the fact is people like the corporate Starbucks. It doesn’t mean people don’t like the local options — there will always be favorites. But in order to hit a good portion of the people coming through the VandalStore, Starbucks has wider appeal.
Regardless of a corporate or local business, the location alone will make a contribution to the local economy. The new Starbucks creates more jobs, which will increase spending around town. Any additional spending is bound to boost the economy of the entire area.
Agree with the company or not, it was a smart move for UI to bring in Starbucks. It’s opportunities like these that we need to capitalize on more often. The money needs to come from somewhere and it’s clear it won’t be from the state any time soon.
Why not let a warm cup bring in some ‘bucks for the Vandals?
— ER