Profits before public approval
Nike wants your money, not your approval
It has been 17 days since Nike launched its ad featuring Colin Kaepernick, and the company must already be running out of bags to hold all its extra cash. Nike […]
Tag: nike
Burning shoes, bridges and logic
Nike campaign can help us examine what’s wrong with the Kaepernick debate
The video is about two minutes long. It begins with a voiceover and a menagerie of shots taking stock of athletes who haven’t yet reached their full potential. The narrator […]
Feature: Branded Vandals: Idaho and Nike
From Ukraine to the U.K., New York City to Idaho, the swoosh exists and accelerates its brand onward at every level, in every place. The Oregon-based company, Nike, flourishes and […]
Column: Look good, play good
Style matters. In business, the fashion industry and, of course, sports. Many people dress up to go to the grocery store, so why shouldn’t athletes pretty up for the court […]
Column: Bring back the legacy
Shoes are a big deal in the basketball world. Even with so many new and exciting options in sports shoes, there seems to be a market missing — signature sneakers […]