Self-objectification isn’t empowering
Using appearance as an advertising tactic has an impact

Martha Stewart recently showed up on the world’s social media feeds wearing an apron and seemingly nothing else.  In the sponsored Instagram post, Stewart promoted Green Mountain Coffee Roasters’ pumpkin […]

Burning shoes, bridges and logic
Nike campaign can help us examine what’s wrong with the Kaepernick debate

The video is about two minutes long. It begins with a voiceover and a menagerie of shots taking stock of athletes who haven’t yet reached their full potential. The narrator […]

Striking a brand new tone
Advertisers need to rethink how they target audiences

While studying abroad, I took a class which centered on gender in relation to the arts — an extremely broad topic. Over the course of the semester, my professor asked […]

Halloween falls into Christmas

Are advertisers capitalizing on the holidays prematurely? Halloween decorations disappeared almost as quickly as they appeared. They struck without warning and then they were gone, ghosting away, just like the […]