Shop Sovereign is a new business that opened in October 2020. It is run by Cassidy Jess, who wanted to open a clothing boutique store that is able to travel and provide clothing that empowers women.
“It was made to empower women and express themselves through fashion and cultivate a unique experience to encourage women to feel confident in dressing to reflect their true self,” Jess said.
Jess said that the clothing she sells is collected herself. At times, the clothing is mistaken as used because it comes out of a vintage trailer, but she assures that it is new.
“I try to bring together a closet that reflects anywhere from a college student, a high school student, to a mom,” Jess said.
Jess tries to keep the price range of the clothes affordable, between $30 to $40. She does research to find out which clothes have the best quality and style to fit the price range.
When starting her business, she wanted to have creative freedom and make it fashion-wise. She enjoys talking to her customers and enjoys helping them find the clothes that will help empower them. According to Jess, it is a gratifying experience.
Currently, her store operates in Moscow. However, thanks to the mobility of the shop, Jess is planning on traveling to the Pacific Northwest to other towns to sell clothes as well. She plans to go to Spokane, Coeur d’Alene and Lewiston in the spring to sell clothes.
Occasionally for special events, Jess will have champagne and treats for her customers.
Since the shop is a pop-up, her hours are limited. Shop Sovereign is open 12-6 p.m. Thursday and Friday, and 11 a.m.-6 p.m. Saturday. Customers can shop online at the boutique’s website.
Ryan Hill can be reached at [email protected]