UI students have a chance to win $10,000 for themselves and $10,000 for UI — they just need to be really cheap.
Zions Bank is sponsoring Cheapster, a reality web series where especially frugal students compete to win the title of “Ultimate Cheapster,” along with the cash prize.
“Right now we are looking for college students from Idaho and Utah to enter and then narrow down to 13, then compete in challenges Oct. 18,” said Nicola Mcintosh, Public Relations Officer for Zions Bank.
Competitors go to Salt Lake City to compete, Mcintosh said. If competitors live outside the area, Zions Bank pays for their travel.
Mcintosh said they are looking for students who go above and beyond frugal living.
“We had people that liked to graze at campus events for food,” Mcintosh said. “We are looking for students who have cheapster tendencies to enter.”
She said the competition will be Price is Right style, while also providing financial and banking tips.
“Cheapster came into being when the bank started looking into the 30-and-under market and did research on spending habits and realized this generation has different habits,” Mcintosh said. “We are trying to reach out to that generation.”
Cheapster also intends to educate contestants on how certain Zions Bank products, including checking accounts and bankcards, are used, according to a press release.
The deadline to enter is Sept. 14. For more information visit cheapstertv.com.