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G-Unit, made up of hip-hop icon 50 Cent and his sidekicks Tony Yayo and Lloyd Banks, has hit a stalemate with its newest release, “Terminate On Sight.” The album doesn’t speak to the group’s previous successes, “Beg For Mercy” released in 2003 or even the wildly popular clothing line attached to the group’s moniker. “T.O.S.” is simply generic with unimaginative beats, lazy hooks and lack of lyrical diversity. More was expected from the “In Da Club” 50 Cent.
“Straight Outta Southside” booms as the first track and starts the album off with energy. But it feels as though listeners are catching the middle of a song instead of getting a beginning, middle and end. The tracks revolve around aggression and mockery. 50 Cent has been infamous for feuds with other gangsta rap aficionados, including former G-Unit MVP, The Game, as well as Ja Rule, Fat Joe and Cam’ron. On “You So Tough,” the boys from southside Queens take a stab at “The King of the South,” T.I.’s recent gun charges. When will 50 Cent and his fighting friends realize that hip-hop is more than attacking tracks and beefing?
The only obvious singles are “Rider Pt. 2” and “I Like The Way She Do It.” By no means are these tracks exceptional in any way, but they are simply better than the rest of the album. “Rider” has a catchy hook that will stick in the minds of listeners for days and features another G-Unit alum Young Buck, who is featured on many of the “T.O.S.” tracks. “I Like The Way She Do It” is a strip club depiction of a typical booty shaking rap song female. The rhymes are slow and easy to follow, also featuring Young Buck, and will most likely only be heard in the club when it’s time to drop it like it’s hot. The most honest track on T.O.S. is “Money Make the World Go Round,” but it still lacks heart and creativity: the Wu Tang Clan’s “C.R.E.A.M.” got burgled on this one.
“T.O.S.” is forgettable. It appears 50 Cent and his revolving cast of G-Unit members have nearly nothing left to rhyme about and diversity will only come from a change in featured artists. G-Unit and 50 Cent fans have been waiting five years for a new G-Unit CD, and they give them this? G-Unit, and dare I say it 50 Cent, are over now. This album proves 50 Cent isn’t making music anymore. G-Unit is relying heavily on 50 Cent’s much used equation of “beef plus other rappers equals publicity and dollar signs.” At one time, it was entertaining to see hip hop power houses go at it in a battle of wits and swagger. This novelty has worn off as the high profile cat fights never seem to be resolved and the list of those affected seem to grow like the weeds 50 Cent, Yayo and Banks used to sell on the corners.
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